Bizarrely cool Japanese shrimp (or cell) commercial (video)

It’s not entirely clear what this commercial is really about.

When I went to translate the Japanese using Google, it was talking about LTE, which is high-speed cell phone standard (coming after 3G).

But this has nothing to do with a cell phone. It does however deal with “fast.” So perhaps that’s it.

Either way, it’s an awfully cool commercial.

In a nutshell, the women fry shrimp in 3 seconds.

The slow-motion photography is great. You see, first they’re floured:

japanese 1

Then covered in egg:

japanese 2

Then bread crumbs:

japanese 3

Then quickly seared:

japanese 4

Here’s the entire video, it is really cool.


Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Instagram | Google+ | LinkedIn. John Aravosis is the Executive Editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown; and has worked in the US Senate, World Bank, Children's Defense Fund, the United Nations Development Programme, and as a stringer for the Economist. He is a frequent TV pundit, having appeared on the O'Reilly Factor, Hardball, World News Tonight, Nightline, AM Joy & Reliable Sources, among others. John lives in Washington, DC. .

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10 Responses to “Bizarrely cool Japanese shrimp (or cell) commercial (video)”

  1. 2karmanot says:

    Doitashimaste!

  2. Ah ok, there you go.

  3. mark_in_toronto says:

    Sinners!

  4. Indigo says:

    That’s great! Thanks for airing it.

  5. Indigo says:

    Arigato!

  6. HeartlandLiberal says:

    NTT Docomo at end of at is largest mobile phone provider in Japan.

  7. Mike_in_the_Tundra says:

    Go for it. I routinely violate Leviticus 18:22.

  8. BeccaM says:

    Air-cannon launched, batter-fried, quick-seared shrimp…what will they come up with next?

    Stomach’s rumbling. Makes me want to repeatedly violate Leviticus 11:9-12.

  9. maakuAB says:

    It’s all in aid of a bad pun (top line at 0:56): ebi mo, nettowa-ku mo sakusaku. That is, shrimp and network, both “sakusaku”, which can mean crunchy (for the shrimp) or swift and efficient (for the network).

  10. RepubAnon says:

    I’m guessing that the top foodie restaurants will be serving up cannon shrimp by March, 2016.

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